Over the last couple of years, Instagram has become a serious tool to help grow your brand online. It’s one of the best places to market yourself, gain a loyal following, and build a community that supports your business.
So now the questions are:
1) How can I grow my Instagram account?
2) How can I increase engagement?
Sadly there’s no magic trick but today we’ll go over what you absolutely need to be focusing on to boost your Instagram engagement.
Engage with your existing audience!
Chances are you already have an Instagram and at least a small following. You’re here wondering how to boost your engagement but are you engaging with what you already have? It’s an incredibly simple concept: appreciate what you have and what you have will grow.
Direct Message that person who’s always commenting and tagging people in your post. Go give a couple of likes to that person who’s always in your notifications. Do you want to increase your engagement? GO ENGAGE!
Engage with other accounts before you post will increase engagement
I won’t bore you with the fact that you should analyze your audience and understand a schedule of your best times to post. This is vital. But to get the most out of this schedule you need to start engaging before you even post.
A couple of stories with polls or question boxes are a great start. Well, think of comments on bigger pages in your niche that are needed also. Go like a picture of a super follower of yours or reply to some DMs. Even a simple ’thanks for the support’ goes a long way.
Think of pre-post engagement as stretching. You would never run a race without stretching beforehand, so why are you posting without a warm-up?
Use Instagram Stories to show your human side
While the post is a way to present the final product, stories give you the possibility to show the process. There’s something about watching a product come to life that people just love. You give your audience a chance to feel involved.
Stories are an amazing feature that lets you connect in a genuine way. When people feel an emotional connection to your content, they are much more likely to buy into it and share it with their peers. You hear all the Instagram gurus preaching post, post, post but if you truly want to turn your followers into customers, optimize the use of stories to make them friend first.
#hashtags can really increase Instagram engagement?
Instagram uses hashtags like no other social media platform. Unlike other platforms, hashtags are the only way to search for something on Instagram.
A post with at least one hashtag averages about 13% more engagement than posts without. Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before.
Study the accounts in your niche to see what’s working for them and then run some tests on a similar type post to find what works for you. Check your post insights to see how your hashtags are performing and adjust as you need.
Your Instagram bio matters more than you think
Someone just clicked on your profile, you have about 5 seconds before they click that back button. What do they see?
You need to capitalize on this opportunity to convert them into a follower. Think of your Instagram bio as a chance to showcase what you’re all about, it’s your elevator pitch. Make sure you give your audience as much value as possible.
When your ideal follower finds your account, you want your Instagram bio to read like you’re talking directly to them. Put your best foot forward, and tell people what you’re all about. Add your website URL in your bio and if you have more than one link, utilize services like bio.fm or Linktree to post multiple.
We understand sharing your story in 150 characters can be a bit intimidating. Fortunately, Instagram Stories Highlights allows you to dive a little deeper. You can save your best Instagram Stories to appear as Highlights beneath your Instagram bio. Think of Highlights like an ad for your account. You’ve told potential followers what they will get when they follow you. Now, show them.