If you’re here you’re probably thinking about starting your own business.
Or, maybe you own one already, and you’re wondering how to attract more customers…
In this day and age advertising (digital marketing) is your best friend, and we’re not talking about in newspapers anymore.
The whole world is on the internet and to be honest, if you’re not maximizing the online presence you’re losing out.
Why? Because if you don’t exist online nowadays, you simply don’t exist. It may sound extreme but it’s the reality of today.
Let’s break it down
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People are spending more time and money on the internet than ever before
Did you know the average person spends 6 hours on the internet a day? The internet is starting to overshadow all other media and we’re expecting its reach to keep on growing exponentially. Traditional marketing hopes to generate reach and visibility, but the internet simply does it better. It’s more persuasive and much more effective. It gives the customers total control over their experience.
Digital Marketing gives you access to a much more precise audience.
With traditional marketing, you have to hope the right people see your brand or services, with digital marketing you arrive right at their doorstep. There are digital tools that help you analyze diverse factors— geographic location, demographics, interests, etc., so you can finally address the audience you’re interested in.
Your audience is now unlimited
As we touched on before the whole world is on the internet. Not long ago, the distance and the size of audiences posed a real problem when it came to advertising, it was very difficult to get access to audiences that weren’t local or national. These problems don’t exist anymore. For example, a man in India can easily find a franchise opportunity in America. Before this was almost impossible. Today you are able to generate leads like never before.
Engaging with your customers is easier than its ever been
The internet’s interactive nature has given companies the opportunity to obtain meaningful insights into their target audience, so they can offer them better products and optimize their services. You can find out exactly what they’re looking for. Social media platforms allow you to establish a strong relationship with your clients. It gives them the opportunity to express their opinions, comments, likes, and dislikes. Your clients will always be your most objective critics, and with their help, you can correct any mistakes you make.
The possibility to analyze data (only in Digital Marketing it’s possible)
The amount of data you’re able to collect with digital marketing is immense. Understanding this data is everything. With data analysis you will be able to make decisions on customer trends and behavior prediction, increasing business profitability and drive effective decision-making. Data enables you to understand what methods of advertising your product have the biggest impact on the target audience and at what scale you can adopt such advertising. Data is everything you need to help create winning marketing strategies and campaigns
